Windows 8 is windows reimagined. So is this app concept for Ocado. It is very different from the current iPad application yet it is still very Ocado in its character. I have noticed that there may be a transition going on with the branding, style and website. The logo with the five colours, the cleaner look, the Windows Phone application. If that is the case, then my concept fall in line well with the transition.
I took inspiration from the original Windows Phone app which is itself a metro styled design. Since Windows is aiming to be consistent with their look and feel across the Xbox, Windows Phone and Windows the Ocado app needed to be consistent with its Windows Phone counterpart.
I also stayed close to Microsoft's own design rules for their metro styled apps. Using a number of elements from their developers resource kit and templates. With this app to search for products you would simply need to use the system wide search box. For account settings, billing, pin number for login will all be accessible using the settings button in the charms bar. Windows 8 however is new, and for users, the habit of going to the charms bar for settings, search and share will still take some getting used to. Therefore within this app the settings button will be part of the options on the bottom bar (not illustrated here in the designs).