Before the worldcup the Assist Card Company wanted a e-marketing proposal to make a motivational ad for travel insurance salesmen, which compete on a salesmen worldcup to beat a budget.
They had a promotion in which the more their salesman would sell over their average, the more "goals" the would score and the more percentage of commission they would receive. They made the same promotion in previous year, but the marketing and mostly the advertising part of the promotion wasn't appealing enough for the employees.
Since that year was 2010 and the Worldcup was around the corner, the proposal was to mimic a soccer ad, so our idea together with Ignacio Reartes was to re-enact the life of a salesman in a first person point of view, with a hommage to a famous Nike ad.
This is the result.