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    Normans' Farm, organic fig products — rebranding concept. Normans have a farm in Greece where they produce organic figs both fresh and dried as w… Read More
    Normans' Farm, organic fig products — rebranding concept. Normans have a farm in Greece where they produce organic figs both fresh and dried as well as some high quality products like bars. The qualities and benefits of these organic products: "Organic, High in fibre, High in energy, Ideal for exercise & active lifestyles, Tasty, Vegan, Raw" inspired the look & feel of the packaging. The design idea is that the packaging is obligated to introduce with honesty the handmade character of the figs creating the same time a unique visual identity. Almost the entire design and event the letters are illustrated, in some cases like handwriting, creating this way a sense of a personal story behind the product. — This is a rejected proposal of concept we designed in mousegraphics and not a produced packaging range. mousegraphics © 2013 Read Less
    Published:
Normans' Farm, organic fig products — rebranding concept.
This is a rejected proposal of a concept we designed in mousegraphics and not a produced packaging range.

Agency: mousegraphics © 2013
Client: Private Enterprise 

Credits:
Creative Direction: Greg Tsaknakis, Kostas Kaparos
Art direction - Design - Illustration: Kostas Kaparos