We we’re asked by Nike Poland to deliver a custom Nike Destroyer Jacket to celebrate their accomplishments as a Digital Team. And because they pretty much rule, we decided to create a unique language for this. We created dedicated typography & illustration that reflects the team field as well as the location.
Desired goal was to make this jacket instant classic. We scrolled trough many references and found a way to connect Why-Duck cartoon illustrations with Mr Osom wavy lettering. We also gave the team new nickname.
Additional designs and typography Was created to make patches and embroidery’s out of them. Lettering Was also used to create promotional materials around the jacket premiere and delivery.
Along with the jacket came the posters, custom patches and photoshoot. We teamed up with photographer Maksym Rudnik to create the small storytelling around it and, not to be so digital - with a analog camera.
Creative Direction: Bartłomiej Walczuk / Mr Osom
Illustration: Krystian Ścigalski / Why-Duck
Lettering: Bartłomiej Walczuk / Mr Osom
Photography: Maksym Rudnik
Big up to Jędrzej Andrzejewski and whole Nike Digital Team. #stayosom