#asfrustratingas
#asfrustratingas is a social media campaign that encourages young NZ drivers to use their indicators. The executions parallel everyday frustrating situations they can relate to, to the frustration they cause other drivers when they don't indicate on the road. The campaign includes vine compilations, digital memes and a digital billboard. All elements prompt the audience to share the videos, their frustrations or simply tag their mates using the hashtag across Facebook, Instagram and Twitter.
Art Director - Kelsey Mackaness
Copywriter - Alana Parker
Strategy - Kelsey Mackaness, Alana Parker
Research - Kelsey Mackaness, Alana Parker
#asfrustratingas is a social media campaign that encourages young NZ drivers to use their indicators. The executions parallel everyday frustrating situations they can relate to, to the frustration they cause other drivers when they don't indicate on the road. The campaign includes vine compilations, digital memes and a digital billboard. All elements prompt the audience to share the videos, their frustrations or simply tag their mates using the hashtag across Facebook, Instagram and Twitter.
Art Director - Kelsey Mackaness
Copywriter - Alana Parker
Strategy - Kelsey Mackaness, Alana Parker
Research - Kelsey Mackaness, Alana Parker
