Good To Go Campaign
Creation of the Good To Go logo and commuter challenge campaign for WGLT. As the lead designer on the project, I collaborated with several staff and community members for the design of the campaign logo and promotional materials. During the implementation of the campaign, I worked with several members within Web and Interactive Communications and WGLT to deliver letterhead, business cards, advertising, web pages, and giveaway items.
The Good To Go campaign was originally founded at Illinois State University by WGLT and the Sustainability office in 2011. Each successive year, the campaign has grown and is now going to be run by the Town of Normal.
Business card layout
Letterhead template
Electronic version of the informational card on the yearly commuter challenge
Production version of the informational card with a detachable button
Bus pass for the week of the commuter challenge
Print advertisement of Good To Go for the Constitution Trail map
One of seven versions of the yearly marketing flyer for participants to spread the word of the commuter challenge
One of seven versions of the yearly marketing flyer for participants to spread the word of the commuter challenge
Branded giveaways for participants of the commuter challenge
Bus stop marketing poster for the commuter challenge
