For some time I was employed in the alcohol industry and had a chance to develop brands and labeling for various alcohol items. Unfortunately the company and I did not share the same vision and they ultimately decided to go in a different direction. I decided to freeze it and keep this work for another opportunity.
For this project I decided to create something that would reflect the spirit of Russia. I wanted something that was easy to understand, rooted from a strong background, and something that could speak for itself. The image that stood out most in mind that would properly represent all of these things was Saint Basil’s Cathedral.
In the end I chose not to use the domes as itself, as this was too obvious. More importantly is to make a representation of the Cathedral, a system with a symmetrical and balanced design.
The colors are very important. As seen in the image, I was able to locate around four different color combinations and one dome is golden.
I continued to look over the designs and collect and decipher the visual characteristics of each of the Cathedral’s domes, concentrating on the surface’s structure.
Again, my objective was to create a simplified, practical, and commonly recognizable design.
To achieve this I started by combining the domes into pattern types of 3, followed by deleting repeating and excessive elements. The end result needed to be simplified without losing the recognition of the Cathedral.
Top domes are the same, the second green-yellow row is repeating also.