heart
motion graphic
motion graphic
School project. Part of a social campaign designed to encourage people to take care of their health, examine themselves, especially if they're around 40 years old.
Since my target group were people in their fourties, I've decided to create an animaction inspired by 8-bit games - something they all remember very well.
Usually there are a few "lifes" allowing player to continue the game after failing. As the game progresses the more difficult it gets. Player can't make more mistakes because it might cost him his last life.
The creative idea is based on the similarities between the real life and game. Usually the older we get the more health problems may bother us. It's better to know what we're struggling with, do the tests and not risk loosing our last "life".
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