Luckdrops is an online marketplace to connect buyers and sellers of In-person, hands-on, mini-workshops. It focuses on unique and unconventional private workshops that are usually one-on-one experiences dealing with life style hacking, hobby, and adventure topics.
I was asked to create a suiting identity that positions the company as an "Insider club". Within this background, I focused on the concepts of Connection and Sophistication.
After exploring different alternatives, the idea of a secret code (something that is only understandable by the insiders) came into live, and I built a full visual system that relies on this concept.
Colours, font usage and miscellanies were defined to create a strong visual system that looks sophisticated yet simple. And to test the power and versatility of the system, I produced some graphic pieces.