Teacher's Guide
Student Coloring Book
Poster
Website
Objective:
During August 25th–28th we partnered with professors and design students at the Universidad del Istmo (UNIS) to complete a social design project for the municipality of Fraijanes, which is near Guatemala City. Twenty-five designers collaborated in the creation of a potable water awareness campaign that included the design of a brand identity and educational materials aimed at elementary school age children—and vicariously to their parents.
Goals:
• Create a greater awareness and interest in the conservation and management of the municipality’s potable water resources.
• Communicate a clear and effective message through various media channels.
• Make vital connections between citizens and local government officials.
• Complete project in four days.
Solution:
Our concept is called Agua temala, which is a combination of the words (Agua and guatemala). Agua temala is a cool superhero with the body of a watertank who teaches children about water resources, conservation, and the importance of keeping it clean. Through his efforts, children can become hero's too! In one lesson, Agua temala helps a boy who has come across an unhappy fish—he helps the boy clean the water of polluntion, thus making everyone happy.
During August 25th–28th we partnered with professors and design students at the Universidad del Istmo (UNIS) to complete a social design project for the municipality of Fraijanes, which is near Guatemala City. Twenty-five designers collaborated in the creation of a potable water awareness campaign that included the design of a brand identity and educational materials aimed at elementary school age children—and vicariously to their parents.
Goals:
• Create a greater awareness and interest in the conservation and management of the municipality’s potable water resources.
• Communicate a clear and effective message through various media channels.
• Make vital connections between citizens and local government officials.
• Complete project in four days.
Solution:
Our concept is called Agua temala, which is a combination of the words (Agua and guatemala). Agua temala is a cool superhero with the body of a watertank who teaches children about water resources, conservation, and the importance of keeping it clean. Through his efforts, children can become hero's too! In one lesson, Agua temala helps a boy who has come across an unhappy fish—he helps the boy clean the water of polluntion, thus making everyone happy.
Elements:
- character, logotype and combination marks
- character animation
- poster
- t-shirts
- teacher's guidebook with lesson plans and activities
- water bottle
- stickers
- website
- theme song
- presentation
Outcome:
The project was presented to officials of Fraijanes who are planing to implement it in January 2016—if successful, it may be scaled for use across the entire country.
Team Members: Ana Lucia Argueta-Pappa; Lucía Auyón; Jennifer Ávila; Louis Baker; Sarah Brodsky; Sofía Cerezo; Natalia Collia; Cedric Colston; Natalie Davies; Kelly DiFiglia; Ma Fernando; Ada Flores; Angelisa González; Rami González; Marianna Guzmán; Mónica Hoajaca; Mason Kazel; Jessica Maul; Logan Miller; Andrea Martiza Murga Ruiz; Lulu Paz; Holly Priest; Edwin Santizo; Chego Soto; Michelle Wever
For more information about Project Resound:
Please visit www.projectresound.com
