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    Hanks is a casual grill and ice cream parlour in Rochester, NY. The challenge of this rebranding project was to keep their favorite flippered fri… Read More
    Hanks is a casual grill and ice cream parlour in Rochester, NY. The challenge of this rebranding project was to keep their favorite flippered friend paired with a bright shade of hot pink, all while updating their logo and aesthetic. A slightly retro vibe gave our happy little penguin some muscle, and literature was kept conversational and friendly. Project scope includes logo, standard letterhead/business card, menu, packaging mock-ups and website proposals Read Less
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The Pink Penguin Dilemma
Hanks is a casual grill and ice cream parlour in Rochester, NY. The challenge of this rebranding project was to keep their favorite flippered friend paired with a bright shade of hot pink, all while updating their logo and aesthetic. A slightly retro vibe gave our happy little penguin some muscle, and literature was kept conversational and friendly.


Project scope includes logo, standard letterhead/business card, menu, packaging mock-ups and website proposals