Blue Shield of California Healthy Families
Posters, Brochures, Mailers, Newsletters, Postcards, Illustration
Posters, Brochures, Mailers, Newsletters, Postcards, Illustration
The Healthy Families program is low cost insurance provided through private insurers in California for children and teens. It provides health, dental and vision coverage to children who do not have insurance and do not qualify for free Medi-Cal. I came up with the concept to take photos of kids doing normal everyday activities and illustrating their imagination process. We built out posters, brochures, mailers, newsletters, postcards and giveaways like thermometers and bear-shaped measuring spoons for liquid medication.
This work was conceptualized while working at Notionist. I then assumed the freelance account working directly with Blue Shield in Woodland Hills, CA
