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Parking in the city is a hassle. To encourage everyday New York drivers to recognize the value of Zipcar's personal parking spaces around the cit… Read More
Parking in the city is a hassle. To encourage everyday New York drivers to recognize the value of Zipcar's personal parking spaces around the city, we first scared them by placing fake boots and parking tickets on their cars. Read Less
Published:
Parking in the city is a hassle. To show the value of the space you are provided by Zipcar, we scared everyday New Yorkers into thinking their cars had been given tickets or had boots placed on them.

This campaign won a 2012 Gold Addy award.

This campaign was created with fellow art directors Katie Willmann and Ariel Redmond.
Video Documentation