FASHION CINEMATIC | LONDON, UK
A series of events in celebration of fashion on screen and in narrative:
the moving image of style.
On September 2015, I was invited & happy to join the production team of Fashion Cinematic. My role in the team had to be brand design, logo design & art direction... 

About the brand.
The brief
The brand values had to balance between the cultural depth of the art of cinema and the edgy and sometimes superficial world of fashion. The brief was clear, the brand had to be sophisticated and at the same time have an edge, and these two dimensions should be reflected through all its communication expressions as one.
The magic of creation and dedication to progress had to be the common path of these two dimensions. 
The given tagline "Style stories & serious filmmaking" reflected the essence of the project, becoming part of its brand design.


The Logo Design 



Fashion Cinematic
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The artwork 
Into the project of fashion cinematic branding, I was prompt to the creation of a graphic artwork that would relay the message of the brand. This was necessary as a poster, and a site platform had to be done supporting the publicizing of the new brand & the event. 
After some research on the brand vision mission and values and the ways that I could visualize them, I came up with a very coherent concept.
The concept of the EGG-SPACESHIP. 
deliverance to fashion into a SCI-FI atmosphere. The new "mean-vehicle" that delivers fashion is the cinematic art and the moment of apocalypse of that fact is captured as visual proof of this new reality. Fashion is magic and loud, and so it is visualized as a magical and mesmerizing cloud.
The visualization of that captured turning point gives the feeling of action, delivering a narrative function of the image. This way the artwork underlines the importance that storytelling has for the brand. Alongside it announces the fact of birth-arrival to our world of the new entity, ‘Fashion Cinematic’, in a celebrating way.

 
 
 
 
 
 
 
 
FASHION CINEMATIC | LONDON, UK
65
1820
1
Published:

FASHION CINEMATIC | LONDON, UK

Fashion Cinematic is a collective of producers, directors and fashion journalists passionate about the genre of Fashion Film. A series of events Read more
65
1820
1
Published:
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Attribution, Non-commercial, No Derivatives

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