Grolsch draught tower
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About

About

Design, development and engineering of a beer draught tower
Published:
For the famous Dutch beer brand we developed a new draught tower to be used nationally as well as internationally in bars and clubs. Using the same brand cues as in the primary packaging of tactility, the use of green and the presence of quality materials, we also wanted the draught tower to be 'maverick'. Something extraordinary, something that would catch the attention and off course serve the beer in perfect condition.
Concept rendering Grolsch draught tower #1
Concept rendering Grolsch draught tower #2
Concept rendering Grolsch draught tower #3
Concept rendering Grolsch draught tower #4
Prototype #1
Prototype #2
Final result as installed in bars
Grolsch draught tower used by bar tenders