Project: OKC Thunder Rebrand Concept
Task: Rethink the Oklahoma City Thunder brand, create a new logo package, color scheme, and uniform design.
Tone: Rustic, Vintage, Symbolic, Dark, Stormy
Overview: The branding that I have created below pushed me to do intensive research, and include symbolism at the forefront of the design process. The following project received heavy attention from outside of the industry, many people believed this project was 'real' and forced the Oklahoma City Thunder to release a statement on the matter. That being said, this project is in no way affiliated with the Oklahoma City Thunder, the NBA or Nike. All photographs and logos belong to their respective owners.