Choosing the colors
One of the first things in the design phase, was to choose the color scheme for the Zeva webshop. I wanted something feminine, but not to girlish, since this webshop is only selling to women. I ended up with a mainly white site which some light purple colors, as this went pretty well with the many silver products they had.
Usability and conversion rate
Like with most webshops, the most important thing for the owners are of course usability, and in the case of a webshop - the conversion rate. Conversion rate is normally based on a lot of things, such as the quality of the trafic, the products and the prices. But it's also highly affected by the web design. If the webdesign doesn't look professional and trustworthy, then people isn't going to hand over their payment information to you (like typing in their credit card number or paypal password). If they have a hard time finding the checkout button or add to card button, then they will just leave the webshop and buy elsewhere. So it's important to have a site, where the customers can easily find the products or information they are looking for, and make the whole buying experience as easy as possible. With only 6 categories: Smykker, Ringe, Armbånd, Øreringe and Halskæder - this process was a lot easier, compared to a website with 100's of categories. I decided to list their categories right on the front page as big shortcut buttons, you could simply click on and goto the category page. This way you don't have to go into the menu to find the category you needed.
The next step
They accepted my design without another but small changes, and opened the webshop for customers earlier this week. My work in the initial project is done, but expect they will ask me to make some advertising banners for Zeva.dk at a later point, and maybe some graphics for their Facebook and Instagram accounts. Now the big task lays ahead of the shop owners, to build up their brand and get a loyal client base. I wish them the best of luck.