This is one of my 1st year University projects in which we had to come up with a concept for a drink based on someone's personality. The individual I had to base mine on seemed Family/Home orientated. Therefore I came up with the Idea of an alcoholic squash. Squash, for me, gives a scene of nostalgia of being a child and being at home, so I wanted to 

reinterpret that in a grown up way.

these are graphics for the labels of the drinks. The lower type is all hand drawn and is designed to represent the alcohol of the drink. for example, the type on the vodka bottle has a Russian inspired design which I feel gives the brand a playful nature.

I also did the lettering for the Name 'Squashed', which is a merge of the words sloshed (slang for drunk) and squash.

These are the illustration I made for the background of the drinks bottle to show the flavors inside.

This was my final outcome. The idea is that they would be small, premixed drinks all based around different flavours of squash.