FEDRIGONI - ACHIEVE THE IMPOSSIBLE WITH IMAGINATIVE COLOURS
The challenge is to create a campaign which will ensure that printers across the UK are aware of the broad range of Fedrigoni papers available, suitable for a range of budgets.
Based on the ‘impossible objects’. These are objects, which cannot be created three-dimensionally. I decided to symbolise and demonstrate that you can achieve the impossibilities of paper making with Fedrigoni paper. Each booklet have pages dedicated to different colours and weights of paper. For potential customers I have referenced each page with the name of the paper and the paperweight options available.