Corruption is a big problem in Ukraine. So we've decided to involve people in fighting against it.
How? Just by asking them not to be a viewer if they see corruption.
In October, the civic organization Transparency International Ukraine organized a series of unusual cinema events to encourage people to denounce corruption. We have prepared a documentary video about one of them on the occasion of the International Anti-Corruption Day.
While watching trailers before the films’ beginning, visitors of cinemas did not expect something extraordinary at that moment. But one hero could shatter their calm and prevent someone’s malicious plans. So it was demonstrated evidently to moviegoers that the victory over corruption starts with the victory over concealing its facts.
You can watch the video with all details of the event.
The video "Don't Stay a Spectator" on the need not to keep silent, when you see corruption, have been shown at the "Weekend of the best public service advertising" festival on December 25, 2015.
Cheil Ukraine, 2015
Creative Director: Slava Denys
Art-directors: Ievgen Vietrov, Eugen Ovchar
Copywriters: Dima Zezyulin, Anton Kudinov
New-business director: Alexey Polishchuk
Creative Director: Slava Denys
Art-directors: Ievgen Vietrov, Eugen Ovchar
Copywriters: Dima Zezyulin, Anton Kudinov
New-business director: Alexey Polishchuk
