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    MICA is a venue within the Nation’s Ministry of Culture where different areas of culture are encouraged to connect among themselves, thus new ide… Read More
    MICA is a venue within the Nation’s Ministry of Culture where different areas of culture are encouraged to connect among themselves, thus new ideas and cultural projects can come to light. It is with this in mind that we focus on the concept of “connection” and develop a visual system where icons connect and relate with one another creating different forms and fabrics. Each sector has its own specific iconography and color palette: audio-visual, music, scenic arts, publishing house, design, video games. The project includes printed and digital material, and animated pieces. Postcards, digital and printed foldouts, flyers, tote bags, pens, T-shirts, notebooks, signaling for the CCK event, and design and animation of all institutional videos of said event for each area. Read Less
    Published:
MICA 2015 | Mercado de industrias culturales de Argentina
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MICA (standing for “Argentine Cultural Industries Market”) is a public policy of
the Argentina Ministry of Culture, whose aim is to enhance and highlight national cultural industry, in an equitable way through the whole country.
MICA 2015 se llevó a cabo del 3 y el 6 de septiembre en el Centro Cultural Kirchner, en la ciudad de Buenos Aires, Argentina. El encuentro fué una ventana a la enorme diversidad cultural de nuestro país. Durante cuatro días, público general y emprendedores culturales disfrutaron de lo mejor de la producción nacional. Hubo diferentes actividades a lo largo del evento: Rondas de Negocios, muestras en vivo de música y artes escénicas, exhibición de audiovisuales, presentaciones de proyectos, charlas y conferencias, entrevistas públicas y feria de productores. 
 
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MICA 2015 took place on September 3-6 at Kirchner Cultural Centre. This unique gathering point is an open window to Argentine’s cultural diversity. During the event, the general public and cultural entrepreneurs enjoyed the best of our national production. There were different activities during the event: Business Rounds, live samples of music and performing arts, audiovisual display, project presentations, lectures and conferences, public interviews and fair producers.
 
IDENTIDAD VISUAL - CONCEPTO | Visual identity - Concept
 
El MICA es un espacio que trabaja dentro del Ministerio de Cultura de la Nación, donde se impulsa a las diferentes áreas de la cultura para que conecten entre sí y de este encuentro surjan nuevas ideas y proyectos culturales. Por este motivo trabajamos con el concepto de "conexión" y desarrollamos un sistema visual donde los íconos se conectan y relacionan entre sí, creando diferentes formas y tramas. Cada sector tiene su iconografía y paleta específica: audio-visual, music, scenic arts, publishing house, design, video games.
 
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MICA is a venue within the Nation’s Ministry of Culture where different areas of culture are encouraged to connect among themselves, thus new ideas and cultural projects can come to light. It is with this in mind that we focus on the concept of “connection” and develop a visual system where icons connect and relate with one another creating different forms and fabrics. Each sector has its own specific iconography and color palette: audio-visual, music, scenic arts, publishing house, design, video games
 
 
 
 
 
APLICACIONES GRÁFICAS | Graphic application
 
El proyecto incluye material impreso y digital. Postales, catálogos digitales e impresos, desplegable, folletos, tote bags, lapiceras, remeras, cuadernos, señalética del evento en el CCK y diseño y animación de todos los videos institucionales del evento para cada sector.
 
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The project includes printed and digital material, and animated videos. Postcards, digital and printed foldouts, flyers, tote bags, pens, T-shirts, notebooks, signaling for the CCK event, and design and animation of all institutional videos of said event for each area.
 
 
 
 
 
 
CREDITS
 
GRAPHIC DESIGN: 
Micaela Marinelli (Coordinación) | micaela-marinelli.tumblr.com
Ursula Villalba (a.k.a. Cobra Studio) | wearecobra.com.ar
Sabrina Prieto | sabrinaprieto.com

 
PHOTOS: 
Ursula Villalba (a.k.a. Cobra Studio)
 
ANIMATION:
Bruno Persico | brunopersico.com.ar
Juan Huarte | juanhuarte.tumblr.com
 
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LINKS:
MICA | mica.cultura.gob.ar
Centro Cultural Kirchner | culturalkirchner.gob.ar
Ministerio de Cultura de la Nación | cultura.gob.ar