Project Objective:
My objective is trying to create a new business called Arabella. I’m trying to accomplish a very elegant and classy outcome of the whole project idea. Overall, I’m creating a prom dress store called Arabella.
Research:
I learned that everything is very high fashioned and classy. I’m really trying to come across as a very popular dress store that any girl/women would want to visit for their special experience of finding the dress. For most of my competitors, they are using very simple, yet eye catching print and colors. Most of the colors are soft and easy on the eyes. I really feel like purple and silver/gray are very elegant colors, they are not too bold, but still eye catching.
Concept and Solution:
What I really want for my client is to be well known and not comparable to other dress shops. When customers look at this clients work, I want them to feel like they are very classy and sophisticated with their line of work and they truly want to help any customer that comes into their store, along with leaving the store with the dress they always wanted. Taking photos of girls trying on dresses will be one of the biggest things I really want to display because you can never replace the emotional connection with the girl and a dress on a model.
Brand Message:
Excitement, elegance, beauty, and happiness
Target Market:
My customers are female to the ages of 13-?
Mainly high school students.
Also maybe pageant girls looking for a gown.
