As the name invokes, the shooting concept was inspired by the slovak realia and executed by two slovak artists: Lenka Imrichova, who is the photographer and Paulina Vinterova, who is the fashion designer and stylist. The main inspirational impulse is derived from the traditional slovak elements, reflected in the details, such as the folclore ribbons and fur, or the Bratislava castle in the backround. The artists combined these with the sleekness of scandinavian industrial design, rough yet feminine and sofisticated.