Gnosis Cualitativo, a new company within the qualitative market analysis, with a strong ethnographic process through all its products and services, creating conversation and analysis from/for any kind of customer or target. In few words, mined real knowledge by experience for marketing and communication goals.
Well... a logo for that, a full identity, it was a slow, delicate fun process.

I made some research and projection, ended up with 2 core values, what they sell and how they get it:

Now that the functional meaning was sorted out, the visual environment was designed, a mix of colors and UX for each piece of their stationary, keeping the balance between needed information and the main communication piece: the pictogram (ideogram).