To re-brand an everyday object, targeted at a specific audience
The challenge was to take an everyday object and re-package the object for a specific target audience.
Taken the everyday lightbulb and re-package it for people that like the 'pretty things' in life. People that go to the store and purchase things not because they need them, but because they are aesthetically pleasing.
Lightbulb packaging is purely a die cut on black card.Took about 4 hours to mock up, from print to finish product.