Branding and exhibition design
of the On The Go in Luxembourg
The Asia-Europe Foundation (ASEF) commissioned Moby Digg with the development and implementation of the photo exhibition „On the Go“, which will be presented in 30 countries. „On the Go“ explores the cultural differences as well as similarities between Asia and Europe under the guidance of an international jury based in Singapore. With a total number of more then 1.500 photo submissions from 52 countries, the exhibition gained great international awareness and reach. The event was opened by the major of the city and the foreign minister of Luxemburg in November 2015.
Moby Digg was in charge for the complete development, implementation and production of this international cultural project. The visual identity, Moby Digg has designed, is characterized by the use of the basic colors as well as basic forms and shapes. Those were translated into subtile animations, which enriched the user experience on the exhibition microsite, which has been planned, designed and developed by Moby Digg as well. Next to the microsite’s purpose of providing information, it was also the central hub for all participants to upload and share their submissions with followers and friends to collect votes.
Next to the implementation of the exhibition concept and its design, Moby Digg produced and published a book, presenting the winning submissions, as well as several collateral communication measures, like for example posters, postcards & folders.