“Guidance, Loyalty, Trust”
Produced for investment firm DA Davidson
Produced for investment firm DA Davidson
Produced for a Montana-based investment firm with offices nationwide, this campaign focused on D.A. Davidson’s conservative fiscal stance by using visual metaphors for reliability and trust. Davidson has grown steadily by promoting responsible, long-term investment practices and being a partner to its clients. The spots were shot in Washington and Oregon, aired in Davidson’s major market cities, and were accompanied by a newspaper campaign.
My role: concept, art direction, co-copywriter, production supervision, film shoot supervision.
My role: concept, art direction, co-copywriter, production supervision, film shoot supervision.
This campaign appeared in the Exhibit section of Communication Arts' May/June 2003 issue. Communication Arts is an internationally published journal of design, advertising, photography, and illustration.
