Facing stiff competition from new market entrants such as Uber and Grab, ComfortDelgro Taxi was ready join in the promo code war. For their web banners, our GIF key visuals were design to be bold and fun, to get as many clickthroughs as possible. Take-up rate was was excellent – promo code utilisation stood between 80% and 90% across campaigns, far exceeding the client's expectations.