Incase Camping Cookware
Brand Analysis
Brand Analysis
For this project I was given a Brand that I had to analyze its philosophy and design language. Incase ended up being the brand that I worked with. After we did our research on Incase we were given the task of designing something that they would not typically design, in this case we designed camping equipment specifically cookware. This was a unique challenge for a couple of reasons, the first being that Incase's normal demographic was not the type that normally went camping so the design had to be for the casual campers. The second was that Incase designed products that didn't necessarily stand by themselves they most often enhanced other products, so it was a challenge to design something that didn't get in the way of the camping experience while still enhancing it. To do this induction stove top technology was chosen for the main component which was a portable stove. To go with the stove top I designed a fold-able cooking pot that would work with the stove top.
