D & AD Desperados - Unleash Your Inner Tequila. This Brief Was set to inspire and excite young urbanites to ‘unleash their inner tequila’. Ultimately the brand wanted to create excitement and enthusiasm about being a bit more daring.
Show how Desperados can help create that party mood wherever and whenever. My personal expansion on this was to create an immersive experience in which urbanites were inspired to personalise their ‘inner tequila’. For the audience to take pride in their daring side and share amongst their friends through packing and branding full of comedic and fun personality.
