In a world where everything is a copy of a copy of a copy (times infinity) it’s easier and easier for all things art to loose their essence, to bear no relevance and hide no meaning, just like it’s somehow expected for their message to be lost way before reaching its audience.
“Through the use of experimentation as a method of free and unshackled creation and transformation of the image”, photographer Daniela Alves strives to fight the dull, conventional, pristine representation of reality by setting grounds for a continuous experimental process known to her public as project “NIHILITY”.
And the beauty of “NIHILITY” lies in its unchained spirit, in its creative freedom, in its exploratory nature that makes for a luxurious visual experience that uses fashion as a means to serve its conception.
Featuring model Catia Pereira, sporting designs by Ricardo Andrez and make-up by Francisca Sobral, make sure to check out the complete series of images by Daniela Alves (fb.com/daniela.alves.photography/) at the gallery.