Personal branding reflects one’s true identity. In this branding exercise, I took reference from the Ancient Greek and Chinese theories on the foundation of life.
In Ancient China, people use Wu Xing theory to calculate the elements in one's life. Similar to the Greek four elements, it explains the foundation of the universe. According to my birth time, I have more earth and fire elements in my personality. Therefore, in the logo development, I used two facing triangles to show this combination.
Based on the key visual, I further developed a set of typography and other basic branding collaterals.
