Skee American Whiskey Cocktails Branding / Packaging

The brand name is derived from 1930s jazzslang. “Jorum of skee”, meaning ‘shot ofhard liquor’ or, in particular, whiskey. Skee isa collection of American whiskey cocktails,designed to bring a taste of the past andcomplexity of bartending to the home. Targeted at both men and women.

Skee cocktails in situ
Snippet of custom type development
Snippets of the brand and packaging development.
Front labels
Printed labels, sizing tester
Back of bottles
Competition brief as part of a module brief during graphic design degree at Nottingham Trent University 2012.
Front of bottles