The brand name is derived from 1930s jazzslang. “Jorum of skee”, meaning ‘shot ofhard liquor’ or, in particular, whiskey. Skee isa collection of American whiskey cocktails,designed to bring a taste of the past andcomplexity of bartending to the home. Targeted at both men and women.
Update: 31/05/2012 - Featured below winner/runners up section 18 May 2012
Snippets of the brand and packaging development.
Competition brief as part of a module brief during graphic design degree at Nottingham Trent University 2012.