Logos & Icons
Like many summer camps, Manitou's branding has been inconsistent over their 70 years history and they had used a wide variety of logos, created by different artists for many different applications. They needed a clean, elegant mark that would look equally at home on a t-shirt, a gymnasium floor, or a website.
Initial sketches explored a wide variety of concepts, from Native American artifacts and weaponry suggested by the camp name to heraldic devices used in camp traditions to minimalist marks and symbols.
Manitou wanted to convey a lot in a little space and their new logo is based on a left-to-right diagonal that translates well to a small, simplified version. The arrow conveys a sense of wonder, adventure, and achievement while the sails gives a nod to their desirable location on the lake.
The Western Association of Independent Camps hosts an annual conference and my concept for the 2014 theme drew inspriation from Bill Watterson's Calvin & Hobbes. Whenever a telephone would ring in that comic strip, it would leap off the table top and demand attention by emitting angry squiggles and lines.
Camps Merri-Mac & Timberlake
The triangular shape of each was based on a old logo for the girls camp (the older of the two camps) and the silhouette of the girl drawing the bow was created to match the style of the boy holding the eagle, an old mark for the boys camp.
Custom icon set created for KenMont KenWood Camps
The variety of activities offered by the camp is extensive and the icons were created to represent such selection concisely and illustrate other important concepts central to the summer experience.
Logos for CampMinder Services
Used to promote their diverse services and a custom framework. The CampBot mascot even made his way onto a bottle of craft beer, as seen below.
In honor of one the conferences they host, the client brewed a batch of their own craft beer, which they named Web-Based Wheat, in honor of their web-based service. Source code from that service even made its way into the logo. This logo was printed on their bottles and a single-color variant was printed on pint glasses.
The eagle is a long-standing symbol of the boys' summer camp and the goal of this project was to refine and emphasize it.
This simple logo is used on the camp's Facebook page and other outreach services.
Alpine Camp — 50 Years
The logo was primarily used on their website and on a sticker sheet.