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    Georgian College : Automotive Business School of Canada : Rename & Redesign
CHALLENGE : The Canadian Automotive Institute had a reputation for being a male-only school with two choices upon graduation: work at a car dealership or work in a garage. That misconception drove enrolment down to a critical level. This hundred year-old school was in need of a major makeover. SOLUTION : First, we needed a name change and a new mark to give the school currency and credibility. Next we authored a fast-living creed and used it to influence our prospective students’ “ambitious misfit” mindset. Bold collateral pieces were developed to lend
emotional appeal.
Posters were handed out at on campus event and college fairs.
Both logos created in collaboration with typographer Simon Walker.