The Idea
The idea behind this campaign was to position the features and benefits of Endeca (Oracle Commerce) as the lead characters in an upcoming movie. The movie would be called The Personalization Engine which refers to a way of using Endeca in an e-commerce setting to personalize web pages and search results. As part of the campaign a cocktail party was hosted in San Francisco at the Foreign Cinema restaurant. Foreign Cinema is a restaurant that has an indoor/outdoor atrium where movies are shown on the wall behind diners. The restaurant is dedicated to the spirt of movies and in keeping with that spirit, I designed these to be like movie posters. They were printed and hung in the restaurant for the event and postcard size versions were given to guests as a leave-behind. The captions below the images display the copy that appeared on the back of the postcard leavebehinds.
Tools used were Adobe InDesign and Photoshop. Images were sourced from www.dollarphotoclub.com and www.peopleimages.com. Posters were on-demand printing using Kinkos/FedEx web app with pick up in store.
The Merchandisers
When you need nuanced, refined and perfect search results, you need a team merchandisers who are Orange App Ninjas .
Why do doormats show up when I search for picture frames? Why do pillows show up when I search for chocolate?
Oracle Commerce Endeca Search means never having to wonder why results are off. Because you can isolate your issues and then resolve them. The JSP Reference Application lovingly referred to as “The Orange App” is a search manager’s best friend. It provides valuable insight that you can get in no other way.
Why do doormats show up when I search for picture frames? Why do pillows show up when I search for chocolate?
Oracle Commerce Endeca Search means never having to wonder why results are off. Because you can isolate your issues and then resolve them. The JSP Reference Application lovingly referred to as “The Orange App” is a search manager’s best friend. It provides valuable insight that you can get in no other way.
Oracle Commerce v11.1 Available Now
Call Cirrus10 for a no-cost site evauation and demo.
866.996.9985
Call Cirrus10 for a no-cost site evauation and demo.
866.996.9985
The Algorithm
Cirrus10 has ESP.
(Endeca Search Perception)
Introducing ESP, a unique algorithm
designed by CIRRUS10 just for the Oracle Endeca search platform.
We decode user intent using a semantic awareness engine that understands the
intentions of your visitors and provides the exact results they desire.
Cirrus10 has ESP.
Now we can give it to you.
(Endeca Search Perception)
Introducing ESP, a unique algorithm
designed by CIRRUS10 just for the Oracle Endeca search platform.
We decode user intent using a semantic awareness engine that understands the
intentions of your visitors and provides the exact results they desire.
Cirrus10 has ESP.
Now we can give it to you.
Oracle Commerce v11.1 Available Now
Call Cirrus10 for a no-cost site evauation and demo.
866.996.9985
Call Cirrus10 for a no-cost site evauation and demo.
866.996.9985
The Customer
The Customer wants the dress she wants.
She is looking for something specific.
She is looking for something different.
What it is depends on who she is, where she is, when she is.
Endeca is the personalization engine that recognizes the moment,
She is looking for something specific.
She is looking for something different.
What it is depends on who she is, where she is, when she is.
Endeca is the personalization engine that recognizes the moment,
and delivers the product to match.
Oracle Commerce v11.1 Available Now
Call Cirrus10 for a no-cost site evauation and demo.
866.996.9985
Oracle Commerce v11.1 Available Now
Call Cirrus10 for a no-cost site evauation and demo.
866.996.9985
The Design
Full Comprehension
Desired Information
Unmistakable Feedback
Adaptive Design
Responsive Design
Whatever the (mobile) interface.
Desired Information
Unmistakable Feedback
Adaptive Design
Responsive Design
Whatever the (mobile) interface.
Oracle Commerce v11.1 Available Now
Call Cirrus10 for a no-cost site evauation and demo.
866.996.9985
The Index
Imagine a database as elegant as nature.
Organic, fluid, able to accommodate
any type of information. This is Endeca. It
captures and stores and organizes
captures and stores and organizes
whatever you give it. Store inventory,
product descriptions, blogs, locations,
weather, pricing, currency, content, sales
data, Endeca indexes are like magic. They
capture and store big data or small data.
Any size, any dimension. Available
instantaneously and on demand.
instantaneously and on demand.
Oracle Commerce v11.1 Available Now
Call Cirrus10 for a no-cost site evauation and demo.
866.996.9985
