Boo Coo Roux is a Cajun centric food truck startup serving a spin on Cajun food with French roots in the heard of Chicago, Illinois. The truck captures the spirit of the south and a fun and edgy twist on Chicago food truck culture, while remaining balanced and sophisticated through the use of selective color.
Design Womb partnered with the team on the food truck's branding as well as the truck's wrap design which included custom patterns and illustration. All of the design elements used throughout the branding and on the truck were hand drawn. Boo Coo Roux stays true to its food-inspired roots, but screams attention on a busy block or bustling street in Chicago.
Michelle Edmunds Mobile Food Photography