Marketing themselves as a high quality replica designer furniture retailer, Pash had ambitions of breaking out of the wholesale market and into the High Street. We were asked to design a new identity that reflected Pash's belief and love for timeless design whilst making them attractive to a new consumer market. Based on their existing brand, we devised an identity that had an updated colour palette, tone of voice and typographic style which reflected their values.
In addition to a new brand identity, we wanted Pash to change the way that they engaged with their customers, using social media campaigns to create brand awareness and drive sales through a new user friendly, cross platform website. The results? Our work helped Pash renew their long outdated image, raise brand perceptions, grow audiences, encourage new sales and deliver a professional brand to be proud of.