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  • About

    About

    A rebrand of Singapore's national postal service, Singapore Post.
    Published:
 
 
 
 
​Singapore Post, a strong brand in providing the nation's
postal service, needs a new visual identity. The previous identity
was dated and rigid, so this facelift serves to give them an
updated and flexible look.​
The logo is inspired by the shape of a stamp's corner,
visualised in the form of the blue wave. The red lines convey
speed and reliability. This visual system can be adapted easily
to the huge list of inventory they currently have, from packing
tubes to delivery vans. 
The look for the app is also updated to be in line with the
brand, and more importantly, easier to navigate.
 
 
 
 
 
 
 
 
 
 
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