The White House Historical Association is a private organization founded in 1961 by First Lady Jacqueline Kennedy. To help the Association better tell its story and further its mission, we developed a new brand and content strategy for the organization as a whole, and used that strategy to guide our full redesign of the site. The new online home for White House History — which we built using a searched-based navigation model — creates a delightful experience for visitors, who can now easily access an unparalleled collection of presidential artifacts and historical content.
