Fitlife Foods was ready to take their brand to the next level. Not just a food choice, their healthy and convenient meals were a lifestyle choice. Under the creative direction of Kit Corral, their more simplistic menu was transformed into a marketing piece - telling the story not only behind the food, but behind the idea of what "fitlife" is. The simple gatefold menu grew into a multipage piece with a foldout menu at its center and information on their health programs at the end.

 

Store expansions and addition of coolers in non-traditional venues (ie hospital eating areas, etc) led to some fun larger graphic pieces. (Top: Coming Soon window coverage for future restaurant site; Bottom: proposed cooler design options for non-traditional selling sites)

The lifestyle expansion continued with a selection of clever tshirts both for Fitlife employees and available for purchase by the customer.