Hypothesis: Handing people a physical “like” will result in more meaningful connections.

 

The Experiment: Let’s bring back the art of compliments, conversation and connections that easily gets lost behind the double-tap  with a compliment card dispenser. In high traffic cities, we’ll have a dispenser filled with cards with different compliments on them such as, “I LIKE YOUR STYLE,” “I LIKE YOUR SMILE,” “I LIKE YOU,” etc. People will be encouraged to take a card and give it to someone else, sparking a simple, yet powerful movement of connection.

 

To measure our experiment, we’ll have a counter denoting the number of #RealLikes being shared. In addition, we’ll set up hidden cameras around the dispensers capturing moments of connections as people share the cards.  

 

Hypothesis: Helping a charity you like in real life is more impactful than liking a charity on social media.

 

The Experiment: Many people believe that simply liking a charity on social media is enough support. But charities need more than a “like.” They need action.

 

We’ll find small charities across the U.S. on social media who are in  need of support, and help them share their message with a short video. We’ll partner with YouTube to create a new feature, that when people try and “like” our video, they’ll be stopped by a pop up message providing them with  information on how they can actually help the charity by joining one of our volunteer events, turning their “like” into a real “like” with action.

At each event, we’ll capture footage and interview the people who joined our initiative, and took their “like” and put it to real, positive action.

 

Hypothesis: If we give people a personal way to share their favorite moments beyond social media, we'll create more meaningful connections.

 

The Experiement: To keep people present in the moment but still give them a way to keep in touch with their friends, we bring back the intimacy and physicality of sharing with the Hyundai Traveling Postcard Station. We travel to major landmarks in the U.S. (Times Square, Grand Canyon, The Bean, etc.) and set up postcard stations. At these stations, visitors are encouraged to write a letter to a loved one and mail it on the spot. To make it more exciting, live artists will create personalized artwork for the postcards.