The Orange Square Company are the UK distributors for the luxury and heritage fragrance brand Creed.
Splash Worldwide first began working with Orange Square in 2014 and in 2015 was tasked with creating a new positioning and a brand refresh for Creed.
This process began in mid 2015 with the launch of a newly revitalised fragrance ‘Royal Mayfair’.
The overall brand refresh was evidenced in a new positioning line created by Splash, ‘Fine fragrancing since 1760’, a line to remind buyers of Creed’s unique heritage, and this was accompanied by a new visual language.
Splash Creative worked closely with the well-known photographer Giles Revell, together with one of the UK’s most respected typographers David Wakefield, to visualise and bring to life the fragrance accords and ingredients of Royal Mayfair. These were also painted in carefully chosen words in beautifully set copy.
