CART
Get In
Get In
CART is Formula 1 open wheel style road course auto racing in North America. But it lacked any awareness after a split with the Indy Racing League (IRL) and was at risk of loosing its signature sponsor FedEx.
This campaign became a celebration of CART, speed and the lifestyle that surrounds it. With the fastest cars and hotest international drivers, the sum is even greater than its parts. We recognized it was more than just the race. It was the parties, the personalities, the celebrities all wrapped in an orgy of speed. With the new tagline "Get In" we invited people to join us for the ride of their lives.
I refreshed the logo, developed the tagline and the overall look and feel of the campaign across all media.
This campaign became a celebration of CART, speed and the lifestyle that surrounds it. With the fastest cars and hotest international drivers, the sum is even greater than its parts. We recognized it was more than just the race. It was the parties, the personalities, the celebrities all wrapped in an orgy of speed. With the new tagline "Get In" we invited people to join us for the ride of their lives.
I refreshed the logo, developed the tagline and the overall look and feel of the campaign across all media.
