Folder system and identity for a fictitious botanical garden (PDF OF BROCHURE)
The visual identity for this project reflects the Linnaean Botanic Garden and Library’s motto: Where history and nature entwine. Designed to be a development piece to attract new trustees and high-level donors, the folder system includes letterhead, business card, brochure, and an incentive “gift” — postcards of the gardens and library collections. The website carries through the elegant and precise visual system by concentrating on attractive photography mixed with historic elements.
Note: Longwood Gardens (in Kennett Square, PA) and the Buffalo and Erie County Botanic Garden were my sources of inspiration. I created all of the collages using 19th-century botanic illustrations.
