HAAIC 海钰酒店

HAAIC is the hotel which integrates the guestroom, catering and business meeting. Explore the local cultural characteristics, and change the hotel into high-star chain hotel as ‘cultural hotel’ with brand spirit value through our design.1983ASIA examined the local ethnic customs, habits, folk art and daily life architecture of BUYI people with the clients together, in order to find out the totem, valuable color and design system which representative art culture of the BUYI nationality. From these colors and patterns, people may obtain a kind of closely related to the life of pleasure. This is practical emotions.1983ASIA is going to apply this research result to different level of design to the hotel. This will form a strong overall image, which provides various possibilities for the future continuation of the brand. We also hope to take this to bring ancient civilization to the modern life.

海钰酒店是一家集客房、会议、餐饮为一体，挖掘当地文化特色，利用设计手法转化成品牌精神价值的高星级连锁“文化酒店”。1983ASIA与客户共同考察当地民族风俗，生活习惯，民间艺术，起居建筑等等，发现 “布依人” 所有的精神与行为都与农耕社会有着密切的联系。我们研究“布依人”精神信仰与处世观念，挖掘“布依族”艺术文化中具代表性图腾，提炼颇具价值的色彩和图案系统，而人们从这些色彩与纹样中获得的感受是一种与生活密切相关的快感，是一种实用情感。1983ASIA将这些研究成果运用到酒店的设计延展的各个层次中，形成强有力的整体形象，为品牌的未来延续提供了各种可能性，也希望就此把古老的文明引向现代生活！

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DIRECTOR：SUSU & YAO 苏素 & 杨松耀

DESIGN：SUSU, YAO, CHAN HAO MIAN, FENG LIANG 苏素，杨松耀，陈浩绵，冯亮

YEAR：2015

COUNTRY：CHINA, GUI ZHOU 中国，贵州兴义