OC Parks
Connecting nature with an urban audience.
OC Parks is a system of regional parks, wilderness parks and historical parks in Orange County, California. The company oversees 60,000 acres, employs 300 staffers, and operates a yearly budget of $50M. In collaboration with Truth and Advertising, we were commissioned to create an annual report that would inform stakeholders about the OC Park's positive progress and milestones over the year.
Team: Truth and Advertising
Capturing the vibrance of the outdoors.
We developed an annual report that captured the energy and raw beauty of OC Parks. The photographic treatment is black and white, with layered icons and splashes of color to draw emphasis to impressive statistics. Layered elements create an illusion of depth and movement, which flow from beginning to end.
The annual report effectively communicated the key achievements of the year and inspired confidence across the board.
