As Watermark Management was being formed, I led the way to creating their identity. After several meetings with Moncia Lynch McCullough, President of Watermark Management, a few key concepts and rules surfaced. Watermark Management needed something to stand out against the typical real estate looks around town. They needed something refreshing, yet authoritative and trustworthy.
Watermark Management makes a habit of developing their own properies from historical buildings. They alter the building as little as possible, yet update it to be as modernly convenient and resourceful as possible. This care of craft, preservation, and "resource mindedness" are all characteristics that went into the making fo their identity.