Punch Buggy Sunscreen, Brand Identity & Logo Design
Punch Buggy Sunscreen
Brand Identity, Logo & Packaging Design
Punch Buggy Sunblock is a brand designed to reconnect the thirty-something adult with the nostalgia of his/her childhood. It is reminiscent of long days at the beach, severe sunburn, riding bikes with no helmets, and bouncing around in the back of the giant family station wagon while eating popsicles and sitting on damp, sandy towels. A retro color palette combined with vintage 70s imagery and illustrated type round out the nostalgic feel.