Pasqualina is a small brand but with a long history. We were asked to revamp their identity with a modern and fresh restyling, not ncecessarily "too trendy", so that it could effectively used for years. The challenge was to create an identity that could fit the most diverse pieces of packaging and tools, from the menus, to the shoppers, to the window signs. We decided to keep the original colour palette, bending it towards some less obvious hues, such as their new distinctive warm grey. We also focused on the new typography, that had to say "modern" but not necessarily "trendy".